Good Company

The logo created for the fictional company Good Company in Sally & Tom is designed to feel authentic within the world of the play. It reflects the tone and setting of the narrative, blending a contemporary aesthetic with subtle historical cues. The design is simple, functional, and versatile, crafted to resemble a real company brand that actors can wear naturally as part of their characters. Particular attention was given to how the logo would read on stage, ensuring clarity and legibility from a distance while still feeling grounded in the story’s context and intentionally disruptive. The goal was to create a mark that feels believable, supports the world-building of the play, and enhances the immersive experience for the audience.